140 Companies Just Launched a Stablecoin to Take On Circle and Tether — Here's What Open USD Actually Is

On June 30, more than 140 of the biggest names in money announced they are building a new stablecoin together. Visa, Mastercard, American Express, Stripe, BlackRock, BNY, Standard Chartered, Google, Shopify, DoorDash, Western Union, and Coinbase — all on the same launch page. The coin is called Open USD, or OUSD. It goes live later this year.

The next day, Circle's stock — the company behind USDC — fell about 16 percent, and its founder Jeremy Allaire wrote a long public reply defending his business. So before the noise takes over, here is the plain-English version: what Open USD is, who is really behind it, what the fight is actually about, and whether any of it helps you.

First, what a stablecoin even is

A stablecoin is a digital dollar. You give a company one real dollar, it gives you one token that is always worth one dollar, and it holds your dollar in reserve — usually in short-term US government bonds. You can send that token anywhere in the world in seconds, at almost no cost, any time of day.

Two companies dominate this today. Tether issues USDT. Circle issues USDC. Between them they run more than 90 percent of the market.

Here is the part that matters for this whole story. When a stablecoin company holds billions of your dollars in government bonds, those bonds pay interest. On tens of billions of dollars, that interest is enormous — often the issuer's single biggest source of income. In the industry this pile of interest is called "the float." Almost this entire fight is about who gets to keep the float.

What Open USD actually is

Open USD is a new digital dollar, run by an independent company called Open Standard. Instead of one company owning it, Open Standard is governed by a board made up of its partners, so no single business is fully in control.

It launched with three promises:

  • Free to mint and redeem. Businesses can turn dollars into OUSD and back again at no cost, at any size.

  • Partners keep the float. Nearly all the interest earned on the reserves goes to the partner companies, minus a small fee to run the system.

  • Shared governance. Decisions are made by the partner board, not one issuer.

Read those three again and the strategy is obvious. Open USD is not really pitching a better coin to you. It is pitching a better deal to the businesses that move money — the banks, card networks, and payment apps. Come use our dollar, and instead of the issuer pocketing the interest, you do.

Who is behind it — Bridge, Stripe, and Zach Abrams

The company was founded and is led by Zach Abrams. He co-founded Bridge, a stablecoin infrastructure company that Stripe bought in 2024 for about 1.1 billion dollars. Bridge has since won conditional approval for a national trust bank charter in the US. So the person running Open Standard is a serious operator, sitting inside the most important payments company on the internet.

That Stripe connection is the tell. Stripe's president said Open USD will be the "default stablecoin" for businesses running on Stripe. Stripe processes a huge share of internet commerce. If it makes OUSD the default, the coin gets distribution on day one that took Circle nearly a decade to build. This is the single biggest reason to take Open USD seriously — not the 140 logos, but the one that owns the checkout.

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The real fight: who keeps the float

Now the crux, because most coverage skips it and it is the whole game.

There is a US law, the GENIUS Act, passed in 2025, that governs stablecoins. It bans issuers from paying interest or yield to the people holding the coins. In plain terms: you, the holder, are not allowed to earn the float. That is illegal today, no matter which stablecoin you use.

So if the holder can't have the interest, who does? Right now, the issuer does. Circle keeps a large part of USDC's float, and shares another large part with its distribution partners — most famously Coinbase, which earns a big cut of USDC's interest income. That revenue-share is one of the most valuable deals in crypto.

Open USD's pitch flips that. Instead of Circle keeping the float and doling out slices, OUSD hands nearly all of it straight to the 140 partner businesses. Same law, same ban on paying users — but the money that used to sit with the issuer now sits with the network of companies.

That is what "everybody wins" means here. It does not mean you win. It means the interest that Circle collects today gets redistributed to Visa, Stripe, the banks, and the rest. This is a business-to-business fight over a very large pool of interest income, dressed up as an open-standards movement.

One more wrinkle, and it is not settled. Regulators are still writing the fine print. A February 2026 rule proposed extending the yield ban to interest routed through an issuer's affiliates — which could threaten OUSD's model — but it carved out an exemption for profit-sharing with independent partners, which is roughly what OUSD is doing. The final GENIUS Act rules are due July 18, and the separate CLARITY Act could still tighten this channel. I'm not a lawyer, and this is exactly the kind of detail that decides whether the whole model works. Watch that date.

What this actually means for you

Strip away the corporate quotes and here is the honest read for a normal user or founder.

You do not get the float either way. Under today's law, the interest goes to companies, not to you. Open USD does not change that. If anything changes it, it will be the CLARITY Act debate over whether holders can ever legally earn yield — and that is still an open political question.

So where is the upside? Indirectly, in competition. If moving money becomes free and instant for businesses, some of that saving reaches you as cheaper remittances, faster payouts, and dollar accounts embedded in apps you already use — sending money home through Western Union, getting paid by DoorDash, checking out on Shopify. More competition between digital dollars generally means better, cheaper rails. That is real, even if the float never lands in your pocket.

The thing to be clear-eyed about: this launch is a fight over who captures the money in the middle. You benefit only to the extent that competition forces some of it into better products and lower fees.

Haven't we seen this before? Remember Meta's Diem

If a giant coalition launching a digital dollar sounds familiar, it should. In 2019 Facebook led a consortium — the Libra Association, later renamed Diem — to launch its own global currency. Visa, Mastercard, Stripe, and PayPal were all founding members.

It collapsed. Regulators and lawmakers around the world attacked it, worried about a single company the size of Facebook controlling money. The payment giants fled within months. By 2022 the project was wound down and its assets sold off.

Here is the striking part: the same Visa, Mastercard, and Stripe that abandoned Facebook's coin are now founding members of Open USD. So what changed?

Three things. Libra tried to invent a new currency backed by a basket of national currencies, which spooked governments; Open USD is simply a US dollar, which regulators are far more comfortable with. Libra was seen as Facebook's project; Open USD has no single controlling company. And most importantly, the law changed — the GENIUS Act now gives stablecoins a clear legal path in the US, which did not exist in 2019. Diem was the right idea at the wrong time. Whether Open USD is the right idea at the right time is the real question, but the timing is genuinely better.

Coinbase's awkward position

Watch Coinbase carefully, because it is standing on both sides of this.

Coinbase is Circle's closest partner. It helped bring USDC to the world and earns a large share of USDC's float — a major revenue line for the company. It also owns a stake in Circle. And yet there is Coinbase's logo on the Open USD launch, backing a coin designed to pull business away from USDC.

Did Coinbase stab its own stablecoin? Not exactly. Read it as a hedge. Coinbase's official line was that it wants to give customers "the best options available — including Open USD and beyond." By joining, Coinbase keeps a seat at the table of whatever comes next, instead of being locked to a single issuer. Allaire, for his part, insisted the Circle-Coinbase partnership "remains as strong as ever."

Both things can be true. The partnership is enormously valuable and still intact — and Coinbase is quietly making sure it is not dependent on it forever. That is not betrayal. It is a big company refusing to bet its future on one horse.

What Circle's founder said back

Allaire's reply was calm and pointed, and it is worth understanding because he is not wrong about the hard part.

His core argument is network effects. A stablecoin, he says, is a platform that gets stronger every time another app, exchange, or bank plugs into it — and USDC has been compounding that for nearly a decade. He cited figures from a third-party analyst: in the first quarter of 2026, USDC handled roughly 30 trillion dollars in on-chain transactions, about 80 percent of all dollar-stablecoin activity, with USDT taking most of the rest and every other dollar stablecoin combined under half a percent. Liquidity, he argues, begets liquidity, and licenses in Europe and Japan took years to win. A launch page with 140 logos does not reproduce any of that overnight.

On the money model, he pushed back directly: giving away all the float, he warned, risks "starving an infrastructure" — underinvesting in the plumbing that makes a global dollar actually work. And on the coalition itself, he was blunt. The track record of consortiums, he said, is "absolutely dismal" — big companies coordinate slowly, pull in different directions, and starve the shared venture out of self-interest. He even noted Circle tried a consortium model early on and abandoned it.

He is describing the real risk. A coalition's greatest weakness is that everyone shows up for the launch, then quietly makes the decision that is best for their own customers — which often means partnering with the market leader anyway. He closed by welcoming Open USD "as a new member of the community," which is the confident move of someone who thinks distribution and liquidity, not logos, decide this.

Open USD is a serious attempt to reorganize who profits from digital dollars — moving the float from a single issuer to a wide network of companies, with Stripe's distribution as the engine. That is a real threat to Circle's business model, and the market said so with a 16 percent drop.

But notice what it is not. It is not a better deal for you, at least not directly, because the law still sends the interest to companies rather than users. And it is not a settled outcome — consortiums have a long history of losing to focused single operators, and the regulatory fine print isn't even written yet.

This is the pattern worth holding onto as a builder. When an "open" coalition launches, ask who actually captures the money and who just gets to watch. The digital-dollar wars are heating up, and that is good — competition builds better rails for everyone. Just read carefully, because in this fight the word "open" is doing a lot of work, and the float is doing all the rest.

See tokenization software at propex.app. If you want to tokenize your own asset, the infrastructure is at tokeniz.ai.

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