This week I am sending the Atomise deck to a list of VCs.
I have raised money for other people's companies for ten years, twenty-plus ventures, close to $290 million across the portfolio (yeah I rode the ICO craze!), and every single one of those companies was re-papered after the fact. New entity here (London, Gibraltar, Hong Kong, Singapore, the US…) , new shareholder agreement there, a cap table rebuilt in a spreadsheet the night before the wire.
The money was never the hard part. The company being ready to receive it was.
So when the SEC published two documents in thirty days that most people filed under "crypto news", I read them as something else: the first draft of the rulebook for how a company gets born and funded on the internet.
What actually happened
On 18 August the SEC proposed Regulation Crypto Assets. Strip the name and look at the mechanics. A startup exemption lets an issuer raise up to $5 million over four years with a website-hosted disclosure, no audited financials, general solicitation allowed, ordinary people allowed to invest with no individual cap, and no resale lock-up on what they buy. Above that, a fundraising exemption with $20 million and $75 million tiers, filed with the SEC, with real disclosure and ongoing reporting. Federal rules that override the fifty state regimes. The comment period closes 20 October, so none of this is law yet. But the direction is not ambiguous.
Then on 17 September the same agency issued an innovation exemption: for five years, venues may trade digital versions of listed US stocks through automated liquidity pools, on public ledgers anyone can inspect, provided the digital share carries the same rights as the paper one and the smart contracts are auditable.
Chairman Atkins called it a step toward "bringing America's capital markets into the digital age".
Read those two together. One says: a young company may raise from the public with a lighter, faster, internet-native process. The other says: ownership in a company may live and move on a shared, checkable record instead of a broker's database. Add Nasdaq putting $100 million into Kraken's parent to build exactly this, and the London Stock Exchange opening its top 100 companies to investors in 110 countries, and you have every layer of the stack moving in the same month.
One honest caveat, because the reader of this letter has a working bullshit meter: the August proposal is written for crypto investment contracts, the token-shaped instruments, not for a share in your LLC. Lawyers at Fenwick describe it as a non-dilutive financing tool. The equity routes, Reg D, Reg S, Reg CF, Reg A, are still the equity routes. What changed is the regulator's posture. For a decade the answer to "can a small company raise from the internet on a shared ledger" was a shrug. Now there is a draft, a docket number, and a five-year sandbox for the trading side. That is the shift.
The part nobody is saying
Please do not read this as a story about crypto/coins/trading blablabla.
It isn't. It is a story about companies and worldwide founders
Here is the uncomfortable truth I have watched for ten years: capital is not scarce, ready companies are. The founder in Jakarta or Lagos or Karachi with real customers gets the same sentence from every investor and accelerator: "set up a US company first, then we'll talk." That step takes weeks, costs thousands, and ends with a bank that may still say no. Most never finish. The money goes to someone who was already ready.
Now Washington is building the on-ramp. Lighter offering rules. Ownership records that live on infrastructure nobody can quietly edit. Trading venues that must give the digital share the same rights as the paper one. The road is being paved from the top down.
And the vehicle most businesses are driving is still a PDF in a drawer and a spreadsheet three versions out of date.
Your business is online. Your company is offline.
When the on-ramp opens, that is the gap that decides who gets on.
Why this is the week I send the deck
This is what Atomise is for, and I will say it plainly because the timing makes it plain. Atomise forms a real US company from your phone, for $99, with the documents, the ownership record and the cap table created together, starting at 100% yours. The company's ownership is recorded digitally from day one, so when an investor asks "what exactly would I hold?", the answer is a record they can check, not a promise. A US tax ID and a business account application come as an add-on through a fintech partner. And the structure is built to receive investment when the moment comes: raise-ready first, raising later, under whichever exemption counsel picks for that company at that time.
Notice what that sequence does. It separates being fundable from fundraising. Every founder I have ever worked with did those in the wrong order. Rules like the ones the SEC just drafted reward the ones who do it right: a company that already exists as a clean, checkable record can step onto whatever rail opens next, whether that is a crowd round, a private placement, or a digital share that trades one day on a licensed venue. A company that exists as paperwork has to be rebuilt first. Again.
The honest boundaries, since I would rather write them than have a reader find them: bank accounts are decided by the provider and never guaranteed. Atomise structures companies and does not offer or sell securities; any raise is the company's own, prepared for counsel review, and the raise module stays in demo until that review is done. Nothing here is legal, tax or financial advice.
That is also why I am sending the deck this week and not next. Not because the rules passed. Because the direction is now written down by the people who write the rules, and the founders who need a fundable company have been waiting long before Washington caught up.
Your move
If you run a business, do one thing this week: write down, in one paragraph, what an investor would actually hold if they backed you tomorrow. Which entity. Which class. Recorded where. If the paragraph takes you more than five minutes, or ends with "I'd have to ask my accountant", you are not ready for the on-ramp that is being built. That is fixable, and it is cheaper to fix now than the night before a wire.
Capital is going digital, borderless and, slowly, more democratic. The businesses that win will not be the ones that raised the most. They will be the ones that were ready when the door opened.
If your company is still a PDF, and you want it to be something an investor anywhere can check and back, that is what I built Atomise for.